About us – Hero Tea

品牌简介
Brand Introduction

英歌魂来自中国潮汕，在潮汕地区盛行一种工夫茶文化，融合了工匠精神、茶桌礼仪、沏泡技艺、巡茶艺术、评品质量为一体，它不仅是中国最具代表性的茶道之一，更代表中国茶文化的传承与精神，英歌魂以工夫匠心精神，致力于传承中国茶文化，将中国传统原叶茶结合现代新式茶饮制作，打造新创【潮工夫茶饮】，在中国已铺设152多家门店。

Hero Tea is a kind of Chinese Kungfu tea ceremony, involving the ritual preparation, presentation of tea, tea-brewing, tea-tasting and tea-evaluation. It is based on the tea preparation approaches originated in the Chaoshan area of eastern Guangdong. Hero Tea is dedicated to inheriting and carrying forward Chinese tea culture in an ingenious way. Hero Tea ushers in 【Tide Kungfu Tea】 by combing traditional original tea leaves and modern novel tea preparation approaches. Now it has more than 152 locations across China.

自成立以来，英歌魂始终坚持—严选中国传统乌龙茶，结合新式茶饮的创新制作，向全世界传播中国茶的独特韵味。秉持传承的精神，英歌魂在选茶方面严苛要求，坚持选用核心产区茶叶，并且建立自有生态茶园，与中国铁观音大师联名养护茶园，并首创【茉莉乌龙】自有茶底，高标准的茶叶加上每4小时现泡技艺，使茶汤风味实现高标准化，打造品牌产品【喝有茶香，品有回甘】的独特口感，被定位为【中国文化原叶茶饮】连锁品牌之一。

As of its founding, Hero tea has been insisted on selecting Chinese traditional oolong tea, integrated with novel tea preparation approaches, to promote the distinct aura of Chinese tea internationally. We stay committed to the spirit of inheritance，demanding in tea selection. The tea is from the self-established ecological tea plantation, with year-round maintenance of Chinese Tieguanyin cultivation expert. In addition, we initiate the tea base of 【Jasmine oolong】. With the high-quality standardized production of selected high-quality tea leaves and four-hour on-site brewing technique, the tea juice of Hero Tea is blessed with the distinct texture ——【the smell is fragrant and the finish is sweet】. Hero Tea position itself as one of the chain brands of 【original leaf tea drinks of Chinese culture】

「潮工夫茶饮」定义
What's Tide Kungfu Tea Drinks?

传承中国工夫茶匠心精神，将中国传统乌龙原叶茶结合现代新式茶饮，加入潮流创新的视觉，呈现给消费者，让更多人在喝茶的同时爱上中国茶。

Craftsmanship creates fine products, fine products come from heart of inheritance. We combine the traditional original leaf tea with fashionable elements to embrace the rising popularity of Kungfu Tea lovers.

产品核心
Product Core

以“鲜奶鲜果真工夫”为产品核心，甄选有机生鲜牛奶，优选当季直采鲜果，“拒绝茶边角料，坚持产地原茶”，传承工夫茶匠心精神，保留最丰富的茶香，致力呈现最醇最鲜最佳风味的鲜奶茶。

Seasonal fruit and organic milk are basic of our products. We are aimed at providing the best flavor that is mellowness while having tea’s original aroma. We refuse the leftovers in tea-leaf selection and guarantee the tea leaves is from the provenance.

品牌产品亮点
Product Highlights

1. 产地原叶茶

臻选传统乌龙原叶茶，还原中式工艺茶香，拒绝使用茶边角料，坚持优选产地原茶，每4小时现泡，保留茶汤最佳风味！

1. Original leaf tea from the provenance

The best selections of traditional oolong original leaf tea, restoring its tea aroma from Chinese tea process technology. No use of defective tea leaves. Make sure the high quality of original leaf tea from the provenance. Steeping the tea in boiling water for four hours to retain their original flavor.

2. 英歌魂自有生态茶园（中国铁观音大师联名培育）

追溯原茶香，英歌魂始终在路上！坚持做好茶的英歌魂，从茶源抓起，在‘中国乌龙茶之乡’建立自有千亩生态茶园，联合‘中国铁观音大师’刘协宗共同护养，喝好茶，择优产，英歌魂用心选原茶。

2. Ecological Tea Garden (With the great support from Tie Guanyin oolong foundation )

We have always been carrying out the tenet of Retaining the Original Tea Flavor, ensuring the tea leaf supply is from the provenance, establishing high-yielding ecological tea plantation with joining hands of Liu Xiezong（Chinese Tie Guanyin oolong tea master）to refine the quality of tea leaves.

3. 首创自有爆款

采用自有茶园自产乌龙原叶茶，与中国福州茉莉花以传统窨制工艺，高达五次窨香，加以轻烘焙香，首创茉莉乌龙茶底，打造了品牌自有茶底，不仅如此，将潮汕地方特色创新，首创小料胶罗钱，打造品牌自有特色小料，成为品牌的特色记忆。

3. The Pioneer Product

We are the first in the industry to make Fuzhou jasmine oolong as the tea base, it is through up to five times of scenting process, then introduce the baking technique that produces oolong tea with refreshing aroma and taste. In addition, we introduced the unique toppings of Jiaoluoqian (a special snack from Chaoshan areas, made of sweet rice) , which has grown popular among consumers.

4. 创新茶饮技术

相比传统茶饮，英歌魂提前布局，研发出原茶浓缩液，从一次发酵到香气萃取，于25-30℃发酵24-72h到二次发酵，不仅保留了原茶的醇香风味，更有效提高了产品的口感稳定性，在减少人力的同时，提升了出品速度，为门店带来增效降本的有效营收。

4. Innovative Tea Techniques

We stay ahead of the market trend and rolls out the concentrated liquid composition with two fermentation, and the primary fermentation temperature is 25-30℃ and the time is 24-72 hours. The fermentation technique retains the richness of its favour and stability, increasing profits by reducing labor cost and shortening the average time to make a cup of bubble tea.